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About Us

NDA made its official debut as a sister company of the National Cheerleaders Association in 1976. A final name change was announced in 1999, when the NDA brand was born to represent our full commitment as the most exciting, high quality, full service provider in the dance spirit industry.

Dance was always part of the curriculum for NCA camps with dance and pom squads learning alongside cheer squads - working together just as they did in their schools. Our shared history begins when Lawrence Herkimer was an SMU cheerleader who excelled in raising school spirit and leading the fans through cheers, tumbling, and his signature “Herkie” jump. His electric personality and commitment to teaching young cheerleaders how to “lead the crowd” and be leaders in their schools and communities began with his first camp at Sam Houston State Teachers College in Huntsville, Texas in 1948.

That was the beginning of what became the most respected and trusted cheerleader company in the world – the National Cheerleaders Association, and later the powerhouse of dance known as NDA, the National Dance Alliance.

Creating camps isn’t the only thing we did “first”. Cheerleader Supply Company was the first uniform manufacturing company for dancers and cheerleaders. Most spirit leaders in the world have done a Herkie jump, every team has worked hard for a Spirit Stick, and most have used Spirit Ribbons and Pompons! Yes, Herkie created and held the patent for the Pom!
We are proud to have served many generations of dancers and cheerleaders around the world. We move forward each year with enthusiasm and dedication to teams, Coaches and Directors. Our commitment to the development of excellence is recognized as we teach leadership development, strong support of school athletic teams, pursuit of excellence in technical skills, and the always important teamwork. These core principles are the fundamentals necessary for each young dancer to act with integrity, inspire excellence in others, and become the leaders of tomorrow.

Join us for Camps and Competitions or Special Event trips to London, Walt Disney World®, New York and more!

NDA - National Dance Alliance





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NDA • 2010 Merritt Drive • Garland, TX 75041 • 1.877.NDA.2WIN